Tuesday, July 3, 2012

Brainstorming not Debating


Hey,

How's life? I hope it's great and full of Happiness. We live to be happy, right? I have a great business going on now, I make a business strategic for a new company in Indonesia. I move along with my passion in strategic and marketing. Do you move along with your passion?

I want to talk about brainstorming, do you know what kind of creature is it? Brain storming is a way to solve a problem, we share our thought with people in the team about solving the problem. Brainstorming is a process for developing creative solutions to problems. Brainstorming works by focusing on a problem, and then deliberately coming up with as many solutions as possible and by pushing the ideas as far as possible. One of the reasons it is so effective is that the brainstormers not only come up with new ideas in a session, but also spark off from associations with other people's ideas by developing and refining them. In here we learned to say what we think and learn to know new knowledge.

There are four basic rules in brainstorming (Osborn, 1963) intended to reduce social inhibitions among team members, stimulate idea generation, and increase overall creativity:
  • No criticism: Criticism of ideas are withheld during the brainstorming session as the purpose is on generating varied and unusual ideals and extending or adding to these ideas. Criticism is reserved for the evaluation stage of the the process. This allows the members to feel comfortable with the idea of generating unusual ideas.
  • Welcome unusual ideas: Unusual ideas are welcomed as it is normally easier to "tame down" than to "tame up" as new ways of thinking and looking at the world may provide better solutions.
  • Quantity Wanted: The greater the number of ideas generated, the greater the chance of producing a radical and effective solution.
  • Combine and improve ideas: Not only are a variety of ideals wanted, but also ways to combine ideas in order to make them better.
why new knowledge?

This is the difference between brainstorming and debating. In brainstorming, we tend to learn many thing from the team or the people to solve the problem. We can give our thought about something and we can get new knowledge from others. In debating, we tend to win the subject without solving the problem. A lot of debating only shows the ego of the speaker, they only tell the good one and reject any advice from the other speaker, it a shame. You won't get anything from debating, trust me.

Brainstorming can be useful not only in business, you can do brainstorming in family circle (for example, choose the next holiday place, you can have a brainstorming with your wife, husband, son, daughter, parents), you can do brainstorming with your friends (for example, choosing where you want to hangout in the next Saturday night). You can solve many things from brainstorming. People who like to do a brainstorming have a growth mindset. When did the last time you have a brainstorming with your peer, partner, boss, friends, family?

Your life can be much better if you can solve many problem that happen in your life. Brainstorming is one of the tools to make it easier when you want to solve a problem or many problems. Put aside your ego and try to learn new things.

Have a Brainstorming Day
-EZ

Waiting for Your Comment and Insight

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